Water safety
Backing learn-to-swim access and drowning prevention, and pressing for the resources that keep aquatic environments safe.
Home / Advocacy
Speaking up for the facilities that keep communities active.
When the future of a pool or leisure centre is on the line, the sector needs a voice that decision-makers recognise. That is the work of ALFA advocacy.
The issues we work on
Where we put our weight.
Our advocacy is driven by what members tell us is hard — and by the evidence about what communities stand to lose if facilities falter.
Facility funding
Making the case to councils and government for the investment ageing pools and centres need to stay open and viable.
Workforce
Supporting the recruitment, training and recognition of the lifeguards, instructors and managers the sector depends on.
Sustainability
Helping facilities cut energy and water use, manage rising operating costs and plan for a lower-carbon future.
Standards & policy
Engaging on the regulations, guidelines and benchmarks that shape how facilities are designed and run.
Participation & access
Championing inclusive, affordable access so leisure facilities serve every part of the community they sit in.
How it works
Evidence in. Influence out.
Effective advocacy is a loop. We gather what is happening on the ground, turn it into a clear position, and carry it to the people who can act.
- ListenMembers surface the issues affecting their facilities and teams.
- Build the caseWe combine research, benchmarking and lived experience into a position.
- EngageWe take it to government, councils, regulators and partner bodies.
- Report backMembers hear what moved, what didn't, and what comes next.
A facility lost is rarely rebuilt. Advocacy is how we keep the doors open before that decision is ever made.Add your voice — join ALFA